ABOUT US
PRESIDENT MESSAGE
Dear Members & Friends,
Thank you once again for putting your trust on me as President.
I would like to express my sincere thanks to the outgoing Executive Committee Members led by Roszel. They have been doing a great job leading the association during the challenging pandemic period.
International tourism reach 65% of pre-pandemic levels by end of this year and the tourism sector will continue to bounce back from the pandemic. An estimated 700 million tourists internationally between January and September 2022 more than double the number recorded for the same period in 2021. The future looks bright and it will open doors for our Les Clefs d’Or Concierges to do what we does best for our esteem guest. It also mean most luxury hotels will be looking to hire dedicated Concierges for their properties.
Members have to continue to be prepare and well equip with knowledge and professionalism to welcome back guests from all over the world to our city. We have to ensure guest have a curated and memorable experience while staying at the hotel as well as exploring the city.
This term, targets have been set for the new Executive Members to execute. I am confident that most of the targets will be met and those not met we will try our very best to come close to it. We will have to look for creative ways to generate revenue and also to get more Business Associates members to come and join our family.
I would also like our members to participate more in the events as well as invite. We will also have to find a solution should the numbers is still below par as it is embarrassing for the Association. Organizations look up to us and we must deliver to their expectation.
This year we will also have the Pan-Asian Congress which is hosted by our dear friends from Malaysia in Langkawi. I encourage members to participate and support the event. It was such a memorable experience when we played host in 2019.
Lastly, let us be united and focus on the tasks and challenging situation that might await us for the next 2 years. Always expect the unexpected.
Vive Les Clefs d’Or!
Syed Musaddiq,
President, Les Clefs d’Or Singapore
Director of Curator Experiences & Concierge, Mandarin Oriental Singapore
Executive Committee
Past President of Les Clefs d'Or Singapore
Jerry Soh
1986 - 1996
Gregory Tan
2004 - 2012
Syed Musaddiq
2022 - Current
Harry Chen
1996 - 1998
Sam Osman
2012 - 2014
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Richard Ezekiel
1998 - 2000
Syed Musaddiq
2014 - 2020
Sam Osman
2000 - 2004
Roszel Marop
2020 - 2022
What is a Concierge?
You can recognize Concierge Clefs d’Or by the keys they display on the collar of their uniforms. These crossed gold keys are more than just the symbol of the organization — they are the symbol of guaranteed, quality service.
Concierge Clefs d’Or will accommodate every guest request so long as it is morally, legally, and humanly possible. Their services run the gamut from the mundane to the extraordinary, yet each request is fulfilled with vigor to the guest’s full satisfaction.
Concierge Clefs d’Or handle all duties with zeal: mail and messages, recommendations and reservations, travel and meeting planning, personal shopping and professional communications. They are also supreme social advisors, business expediters, and personal confidantes.
On those rare occasions when guests’ requests cannot be fulfilled single-handedly, Les Clefs d’Or Concierges have the necessary back-up: a never-ending network of acquaintances, friends, and colleagues from around the world to see to it that guests’ demands are met.
Les Clefs d’Or members have dedicated many years of hard work and training to the concierge profession. They are pleasant and welcoming in appearance, they remain calm in a hectic environment, and they always display integrity. Indeed, discretion is the hallmark of a Concierge Clefs d’Or.
Les Clefs d’Or Concierges have their fingers on the pulses of their cities, able to advise guests on restaurants, night life, sporting and theater events, sightseeing tours, shopping, etc. They can direct guests to any location, to any product, at any time of day or night.
Les Clefs d’Or Concierges are motivated by a genuine desire to serve. They are prudent, patient, kind toward guests and staff alike, self-confident, tenacious, persistent, adaptable, ingenious, disciplined, and flexible.
The global environment of today’s business world demands that concierges be able to converse with all travelers, from Albania to Zaire. Many Clefs d’Or members are multilingual and most are well-versed in many cultures.
Les Clefs d’Or Concierges have worked hard to obtain their keys. Whether requesting something simple or complex, you can be sure they are trusted resources to business travelers and vacationers alike, always keeping guests’ safety, enjoyment, and satisfaction in mind.
Les Clefs d’Or® – Your Key to Everything™
Les Clefs d’Or (translated as The Golden Keys) is a professional association of hotel concierges, with approximately 4000 members working in over 80 countries and 530 destinations, in literally every corner of the world. Easily identified by the golden crossed keys on their lapels, these members are an elite fraternity, globally connected, committed to professional development, and driven to setting new standards for guest service perfection.
With roots dating back to 1929, Les Clefs d’Or was officially founded in France in 1952, as a not-for-profit organisation based on two pillars: Service and Friendship. Before earning the right to wear the golden keys, those who aspire to become a member must have numerous years of experience as a hotel concierge, pass comprehensive testing and prove beyond doubt, their ability to deliver the highest quality of service.
Serving more than 100 million guests every year, Les Clefs d’Or members fulfil an infinite variety of requests from the everyday to the extraordinary. As lifelong professional hotel concierges, their experience, knowledge and professional relationships make them the most reliable local experts and Ambassadors of their chosen destinations.
With every member having access to the Les Clefs d’Or global network, often meeting face-to-face at one of their annual International Congresses, there is nowhere they cannot reach or guest request they cannot deliver. No one knows the world like Les Clefs d’Or. From Berlin to New York City, Paris to Tokyo, and everywhere in between, Les Clefs d’Or concierges strive to provide nothing short of inspired service.